Bethenny Frankel Goes Biodynamic With Her New Wine Brand

Bethenny Frankel’s entrepreneurial pursuits have evolved from her passions, and she’s now a biodynamic wine brand owner.

Frankel, who initially gained fame as one of the original cast of The Real Housewives of New York City and then became an entrepreneur with such brands as Skinny Girl cocktails and wine, has dived deep into the world of biodynamic wines with the release of her first French rosé, Forever Young.

“The wine is amazing, and it’s made by a woman-owned chateau,” Frankel says. “It’s absolutely delicious.”

Forever Young’s first debut was a Rosé from Côtes de Provence made by the Chateau Robine.

Her focus on biodynamic wines grew from her own interests. “It’s more natural, and it’s healthier,” she says. “There are some wines, even organic wines, and there can be a lot of crap in it, and you don’t feel good the next day. There’s a drastic difference in quality.”

Frankel says she chose rosé because that’s what she drinks. “I know red wine is more respected, but I don’t drink red wine,” she says. “It feels like you’re drinking syrup, and this is my brand. I only work with what I’m passionate about.”

Her next wine is a cru classé rosé. “The cru classé is a type of wine that you can’t make as much of, and it is only made about about 18 wineries in the world,” Frankel says. “It’s a more elite type of rosé.”

Frankel’s Forever Young brand is also adding a Sauvignon Blanc from Pay d’Oc, which is also made by the Château Robine, too.

While Frankel is currently promoting the two rosé wines, her Sauvignon Blanc should be rolled out soon after. “It has a green floral background instead of the pink, and it’s amazing,” Frankel says. “It doesn’t yet have the distribution of the rosé, as we’re still focused on expanding its distribution, and then we will add the Sauvignon Blanc.”

Frankel says she chose to focus on the wines that she personally enjoys. “I do love Sauvignon Blanc, but the rosé is so feminine, and it’s become a year-round wine,” she says. “There are really a lot of well marketed rosés. They’re really bougie and branded, and they’re good, but they're not as good as Forever Young. You can put it side by side, and it’s phenomenal.”

Besides promoting her new wine brand, Frankel is also promoting her non-alcoholic cocktail line, Mingle.

“It happened very organically,” Frankel says. “About a year ago or so, I was in my kitchen with my assistant, and we were tasting Mingle, and my assistant was like ‘Wait a second, this tastes like the real thing.” I thought so too, and we were freaking out.”

Frankel promoted Mingle online, and then they reached out to her, and she’s now owns a piece of that business, too. “It’s immediate,” she says, of businesses and products she likes. “You just know you really like it, it hits you, and you go.”With Mingle, Frankel says she’s most excited that it tastes differently than anything else out there. “It doesn’t tase like soda, it tastes like it’s own, different thing the way kombucha tastes like its own thing,” she says. “It’s great for people who are sober curious, and it’s kind of choose your own adventure in terms of flavors.”