Bethenny Frankel savages ‘bitter, joyless Joy’ Behar in furious takedown over ‘fake boobs’ jibe on The View, slamming host for dragging women backwards with smug, outdated cruelty

Bethenny Frankel is done playing nice — and Joy Behar just found herself at the center of her fiercest firestorm yet.

The drama began innocently enough on an episode of The View, where the panel was discussing Bethenny’s recent appearance in the Sports Illustrated Swimsuit runway show. As Whoopi Goldberg introduced the topic, applauding Bethenny’s honesty about the work it takes to maintain her appearance, Joy Behar interjected with a remark that would soon go viral. With a smirk, Joy quipped that Bethenny had “fake boobs,” suggesting the former Real Housewives of New York star wasn’t quite as natural as she claimed to be.

But Bethenny wasn’t about to let that slide.

In a blistering video posted across her social media platforms, the B Strong founder clapped back — not just defending herself, but tearing apart everything Joy Behar represents. “This is actually a lift, Joy,” Bethenny snapped, her voice sharp with conviction. “Not that it’s any of your business. But if you’re going to talk about another woman’s body on national television, maybe do a little research first — or at least look in the mirror.”That was just the beginning.

Bethenny went on to deliver one of the most brutal, unapologetic takedowns daytime TV has seen in years. She accused Joy of embodying the very stereotype that women of their generation have been fighting so hard to erase — the bitter, dismissive older woman who tears others down rather than lifting them up. “Joy is exactly what we’re fighting not to become,” Bethenny said. “A miserable, judgmental, joyless figure who thinks being sarcastic makes her relevant.”

She didn’t stop there. Recounting her own journey with body image and cosmetic surgery, Bethenny spoke candidly about her breast lift from years ago, how she used to struggle with her body in high school, and why transparency should never be a punchline. But ultimately, the issue wasn’t about her body — it was about the deeper damage that comes from women attacking other women in public forums.

“Joy doesn’t seem to live with any joy,” Bethenny said, her words laced with a mix of sadness and disgust. “She paints this picture of the washed-up, bitter woman we’re all terrified of becoming — and she does it on national television, with a smug smile, like she’s doing us a favor.”

For Bethenny, the insult cut deeper than a petty TV jab. It symbolized the kind of internalized ageism that’s still rampant in the media, especially toward women who dare to age on their own terms. And she made it clear she wasn’t going to let it slide. “We’ve worked too hard to normalize aging, to speak honestly about our choices, and to empower each other,” she said. “We don’t need women like Joy dragging us back into the shadows.”

Ending her message with a rallying cry to her fans, Bethenny encouraged women to keep living boldly, to embrace their age, and to reject the idea that relevance requires cruelty. “You keep being happy, you keep living your life, and you be the woman you’d be proud of,” she said. “Joy Behar just reminded us all who we don’t want to be.”

So far, Joy has remained silent — but insiders say The View producers are under pressure to address the backlash. Behind the scenes, tension is reportedly high, with some wondering if Behar went too far this time. As for Bethenny? She’s moved on — but not without leaving a clear and lasting message: joy may be a name, but it’s not something everyone carries.