The late-night talk show format is designed for entertainment professionals to come onto the series and promote their new projects as they chat with the host. Actors and directors will come speak about their new TV shows and films, authors will recommend their new books, and singers will giddily promote their latest albums. But it isn't often that the late-night host gets the opportunity to promote their own project, especially with one of their recent guests.
A Recent Guest Is Fallon's New Brand Partner
Most viewers are familiar with Bozoma "Boz" Saint John from her having recently joined the cast of The Real Housewives of Beverly Hills. Boz joined the series and immediately befriended Dorit Kemsley, at a time when the mother-of-two was initiating the process of separating from her husband. Saint John standing firm in her friendship with Kemsley, regardless of how her other cast mates felt about it, endeared her to the viewers almost instantly.
Fallon Announced a New Competition Reality Series
Fallon has gone from the man behind the interview desk, to the man behind NBC's newest reality competition series. With the newly announced series, On Brand with Jimmy Fallon, the host will establish his own marketing agency and, in the process, hunt for "the most creative, clever, and competitive go-getters" as they team up to create new advertising campaigns to roll out on the series. The contestants on the unscripted competition series will get a glimpse into what it takes to build marketing campaigns for big brands, and viewers will be along for the ride.
