Joe Giudice Makes a Shocking Career Announcement: “Join the Movement"

Joe Giudice has entered the fashion business. 

The Real Housewives of New Jersey dad confirmed the unexpected move on Saturday, March 29, when he announced the official launch of his Juicy Joe Collection. He teased the release in a series of Instagram photos showing him and his oldest daughter, Gia Giudice, modeling the merch. The range included everything from slogan trucker hats to cooking aprons to crewneck tees.

As seen in the photos, the designs featured the dad's "Juicy Joe" nickname and some of his most famous quotes, like “Happy wife, happy life” and “Take care, comb your hair.”

Joe Giudice to launch his first-ever merch collection

“Who’s ready for Cooking With Juicy?” he captioned the carousel. “The Juicy Joe Collection isn’t just clothing—it’s a statement, a journey, and a reflection of everything I’ve been through. Every design, every detail was made with love and inspired by resilience. This is for the people who’ve had my back since day one. It’s not just about fashion, it’s about giving back to all of you who’ve supported me. The JUICY JOE Collection, is coming soon… and trust me, you won’t wanna miss it."

Joe, the ex-husband of Teresa Giudice, returned to the ’Gram on March 30 with additional merch photos and release details. He told fans the collection was set to drop at 2 p.m. on Tuesday, April 1, and would be available for a limited time. 

“I’m so excited to share it with you,” he wrote. “These exclusive designs are dropping for ONE WEEK ONLY. Join the movement and grab your piece of the Juicy Joe Collection! Link will be in the bio.”

Joe Giudice's Diverse Career History

Ever the entrepreneur, Joe has explored a wide range of career paths and business endeavors. When he made his Bravo debut in 2009, the Italian national was working as a freelance construction contractor before opening a now-defunct pizzeria. He has since launched a luxury yachting service and participated in celebrity boxing matches.

His most recent fight occurred in mid-February at the Kendal G.L Isaacs Arena in Nassau, Bahamas. Joe and Teresa’s daughters Gia, Milania, and Audriana Giudice attended the event, which ended in his victory.

Joe Giudice opens up about his life in the Bahamas

Joe Giudice posts an image of himself to his Instagram on March 29, 2024. Photo: Joe Giudice/Instagram

The RHONJ ex-husband has been living in the Bahamas since 2021, a couple of years after he was deported from the United States. Joe spoke about his new life in the January 29 episode of Turning the Tables with Teresa Giudice, explaining why he chose to reside in the Caribbean instead of his home country of Italy. 

“I adapt[ed] here in the Bahamas, Nassau, because it’s kind of like Americanized, and I always see American people here,” he said. “So, I kind of feel like I’m close to home. When I was in Italy, it wasn’t really the same. It was nice, but it just felt far. Like, here, it’s close. It’s only two-and-a-half hours away, and I guess because everybody comes and visits me, I don’t feel like I’m too far.”

Get more details about Joe’s deportation case and his efforts to return to the U.S.