Former Strictly Come Dancing star John Whaite has accused Waitrose of dropping him from their website ‘without any notice’.
The 35-year-old, who won the Great British Bake Off in 2012, re-joined adult content site OnlyFans in February after turning his back on TV.
Just a month later, he was marked as in the top 0.41% of all creators on the platform in what he described as an ‘insane’ achievement.
Now, however, John has taken aim at supermarket chain Waitrose for wiping out ‘an entire collection of very hard work without any notice’.
Former Strictly Come Dancing star John Whaite has accused Waitrose of dropping him from their website ‘without any notice’.
The 35-year-old, who won the Great British Bake Off in 2012, re-joined adult content site OnlyFans in February after turning his back on TV.
Just a month later, he was marked as in the top 0.41% of all creators on the platform in what he described as an ‘insane’ achievement.
Now, however, John has taken aim at supermarket chain Waitrose for wiping out ‘an entire collection of very hard work without any notice’.
‘My catalogue of YouTube videos with them has also disappeared. It’s like I never existed.
‘No one at Waitrose informed me or told me why… I can only guess that it’s because I do OnlyFans.
‘So I’m sorry if you wanted to use one of my recipes and now cannot.
‘Look, I get my OF work doesn’t align with their brand, and I would have accepted that had they treated me with an ounce of human respect, but to wipe out an entire collection of very hard work without any notice or chance to save the recipes first is an insult.’
He concluded his message with two hashtags, saying: ‘#AlwaysPreferedAldiAnyway #BitternessIsInFor2025.’
Previously, the Strictly star defended his decision to join the adult content site, saying: ‘I for one don’t want to live my life stuck in a steadfast template that restricts my next move.
‘Secondly, I enjoy performance. I enjoy being a show off. I enjoy building my body and celebrating the results. That’s not for everyone, and that’s ok – if you don’t like meat just walk on by the butcher’s shop.’
He also claimed: ‘I quit the TV industry 18 months ago and haven’t looked back.
‘I had an incredible 12-year-long career and achieved some extraordinary milestones that I’ll proudly take with me to the grave.
‘I loved it (mostly) while it lasted, and made some wonderful friendships which I’ll cherish, but that river, for me, had run dry. It didn’t set me alight anymore.’
In March, John endured a similar experience with the car company Peugeot, which ended their contract with him following his return to OnlyFans, MailOnline reported.
John admitted that he was ‘bitter’ after the company refused to work with him for posting racy online images.
A Waitrose spokesperson said: ‘We regularly review recipes on our site and we are constantly updating and refreshing. We are very grateful for the work John has done for us.’
