Jonah Elliss Rejects Spotlight to Earn Respect in Broncos Locker Room

In an NFL offseason filled with flashy endorsements and viral moments, Denver Broncos rookie Jonah Elliss is making waves for doing the exact opposite — putting his head down and grinding.

The former Utah standout and second-round pick recently shocked fans by declining a lucrative endorsement deal, choosing instead to focus on football. “This isn’t the time for commercials or endorsements,” Elliss told local reporters. “It’s the time to grind, to earn respect in this locker room, and to show Broncos fans I’m here for the long haul. The cameras can wait — my team can’t.”

While many rookies chase the limelight, Elliss has embraced the shadows, quietly building a reputation for relentless effort and humility. Coaches are already praising his motor and eagerness to learn, while veteran teammates have been spotted putting in extra time with him after practice — a rare and telling gesture in the NFL.

Broncos fans are taking notice. The hashtag #AllBusinessElliss is gaining momentum on social media, with many praising his attitude as “exactly what this franchise needs.” After posting 3 sacks, 12 QB hits, and a relentless energy in his rookie campaign, Elliss is quickly becoming a symbol of the Broncos' culture reset.

As Denver looks to reestablish itself as a serious contender, Jonah Elliss might just be the heart this team needs — not for the fame, but for the fight.