No play in practice 10 was more impressive for the Green Bay Packers than a 55-yard bomb from quarterback Jordan Love to wide receiver Romeo Doubs, beating defensive back Javon Bullard in coverage. The play is particularly interesting because it shows everything that Love can do—and why the offense has such a high ceiling with him under center.
Jordan Love stays strong in the pocket, with solid protection, and drops a monster throw down the field to find Doubs in stride, gaining separation over Bullard, to score a beautiful touchdown.
Since taking over as a starter back in 2023, Jordan Love is seventh in adjusted EPA/play and 17th in success rate. It's an indication that Love will probably not be the most consistent quarterback, with some ups and downs and many incompletions. On the other hand, his ability to generate explosive plays has been a big part of the Packers' offensive structure over the past two seasons—and will certainly continue to be.
"I mean, obviously Jordan's done a great job the last two years for us and he's there. He'll continue to grow like all these guys do," general manager Brian Gutekunst said at the beginning of camp. "I don't care if you're in Year 10, 11, or 12—you're growing, you're learning, and the game's evolving, and so are you. He's right where we need him to be. I'm really excited for what he's going to do for our football team this year. I think he's very comfortable with where he is as a leader on this football team, and we're going to need him. Certainly, for all our guys, health is going to be important as well."
How Love can become more consistent
Last year, the Packers failed against man coverage. Part of that was Jordan Love's health, which caused him to avoid running the football. In 2023, his first year as a full-time starter, Love had 50 rushing attempts for 247 yards (4.9 per carry), and four rushing touchdowns. In 2024, everything went down—25 carries, 83 yards (3.3 per carry), and one touchdown.
During an interview with ESPN's Jeremy Fowler, head coach Matt LaFleur mentioned that it has been an emphasis before the season—and we could see glimpses of it on Family Night last weekend.
"When the opportunity presents itself, you've got to use your legs," LaFleur told ESPN. "You can see the urgency he's playing with right now. A lot of times in this [era], you're going to go as far as your quarterback goes. But it does take everybody around him playing at a high level."
If Jordan Love can marry his explosiveness as a passer, his incredible ability to avoid sacks, and some running production to add another dimension to the offense, his healthy version can be everything the Packers would hope for in a quarterback.
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