Josh Allen On Buffalo Bills’ Objective Entering 2025: ‘The Goal Is To Win The Super Bowl’

Buffalo Bills quarterback Josh Allen is on top of the world right now.

The 29-year-old quarterback is the cemented face of the Bills, coming off of his first MVP season after willing the Bills to a 13-4 season and another AFC Championship Game appearance. Allen just posted arguably his finest season, throwing 28 touchdowns (with 12 rushing touchdowns) against just six interceptions without a star wide receiver.

However, Allen wants to reiterate that he doesn't play for MVP's — he plays for Super Bowls. That remains the objective entering the 2025 season and it's the one thing that eludes him as he enters his eighth season as an established veteran quarterback.

"No, I think everything is team oriented," says Allen in a one-on-one interview when asked if he has any individual objectives. "I’ve never set out to go and try to win an MVP award. To be in the conversation and to win, that means your team's playing very well. They don't give MVP awards to teams that really don't make the playoffs. To be in that position, it means we're having a very good season."

With training camp starting July 23 for the Bills, Allen stresses that the goal is always team-oriented and he wants the team to develop prior to the season starting. That's key considering Buffalo has a somewhat young core led by wide receivers Khalil Shakier (25 years old) and Keon Coleman (22 years old).

The Bills will need those players, along with a number of others, to continue to develop and grow if they hope to get past their top rivals, the Kansas City Chiefs. Buffalo has lost to Kansas City four times in the playoffs over the past five years.

"But again, our No. 1 goal right now is to develop our team in training camp," says Allen. "After that, it's to defend our dirt, win our home games and make it to the playoffs and gives ourselves a chance. That's our only goal right now. Obviously, the main goal is to win the Super Bowl, but you got to knock out these little goals before you get to the big goals."

Josh Allen On Bills Appearing On HBO’s Hard Knocks: ‘Good Opportunity For Guys’ Personalities To Be Portrayed’

One of the notable things the Bills have going on for them prior to the start of the season is that they'll be on the 2025 edition of HBO's "Hard Knocks," a long-running series that documents a team's training camp. It's the first time Allen and the Bills will be featured on the show, which originally debuted in 2001.

Allen says it's a good opportunity for players to be able to show off their personalities, but stresses not wanting the show to become a distraction in the way of the team's objective of winning games and getting ready for the start of the season.

"It's a good opportunity for a lot of our guys' personalities to be portrayed and to get new people interested in football and the Buffalo Bills," says Allen. "At the same time, not letting it become that distraction of guys doing too much and trying to rep their own personal brand. But as long as you know we're being authentic to ourselves and being the same person each and every day, there'll be no problem."

When asked of the personalities he believes will stand out in this year's "Hard Knocks," he mentions three players — 31-year-old veteran Dion Dawkins and his young receivers, Coleman and Shakir. Allen actually outlines and goes into great detail why Shakir is the "sleeper."

The third-year Shakir broke out last season by leading the Bills with 76 catches for 821 yards and four touchdowns.

The Bills edition of Hard Knocks will debut on August 5 on HBO Max.

"Obviously, Dion Dawkins is going to be up there, Keon Coleman is going to be up there," says Allen. "But I think a sleeper is Khalil Shakir. People are going to see one how hard he works. He's a funny, funny guy. He's very smart, intelligent. A lot of people will get a good insight to see who he is as a is a person. A lot of people got to see him as a player, and how he broke out last year for us. He's an absolute stud. Plays the game the right way. I'm excited for people to see that about him."

Josh Allen On Why He’s Partnering With Natrol, Says The Sleep Aid Is A Product He Believes In

While Allen is obviously preparing for the Bills' upcoming season, one thing that is helping him get ready for the new year is Natrol. Natrol is a drug-free sleep-aid that Allen started using in March, which has been helping him with his sleep patterns.

"I know firsthand how important restorative sleep is for success, whether that's on the field, in training, or just showing up and being the best leader that I can be," says Allen. "In this partnership, it's about unlocking the next step in my progression and the potential that follows restorative sleep. Very excited to be partnering with them. It's a product that I fully believe in. "

Allen details how he started using the product after coming back from an overseas trip in Italy. The reigning MVP details how he has trouble sleeping on planes and how Natrol helped him sleep through his flight from Italy back to the United States.

"I have a tough time sleeping on planes," says Allen. "I took a Natrol sleep and restore with melatonin and slept 10 straight hours on the flight and woke up and there's two hours left. It was obviously very, very exciting for me, and I think that sleep is something that I've been neglecting for a long portion of my life. Getting now to 29 years old -- I know that's doesn't sound super old — but in the NFL I'm starting to get up there, so making sure that I'm getting the right rest so I can perform at my best."

The veteran quarterback hammers home how much his "recovery and energy" has improved since using the product.

"I've noticed some real improvements in my recovery, energy and overall well-being since using Natrol," says Allen. "I'm excited to share these benefits with my teammates and the fans. A nice sleep starts with Natrol."