RB RJ Harvey, WR Pat Bryant continue the tradition of Denver Broncos rookies participating in annual NFLPA event

The NFLPA officially announced the 42 incoming players set to attend their annual Rookie Premiere event in 2025.

Representing the Denver Broncos will be running back RJ Harvey and wide receiver Pat Bryant. They follow quarterback Bo Nix, RB Audric Estime, and WR Troy Franklin, who attended in 2024.

The event is held Los Angeles, California, from May 14-17. Players get a crash course in everything it means to be an NFL player from the business side. It is a jumping-off point for rookies to learn about marketing, endorsements, passive income, and managing the brand they'll potentially create for themselves during their time in the league. 

Players also get an orientation led by NFLPA union leadership, including a new session on building on their NIL experiences from college. They will participate in events with several NFL content partners, such as Panini America, EA Sports, Fanatics, Fanatics Collectibles, NFL Social Lab, New Era, and Microsoft, to capture custom content for upcoming brand campaigns.

Representitives from brands such as Nike, Sony, Oakley, WHOOP, Lululemon, Pro Standard, Highland Mint, Funko, FedEx, On The Mark, Gatorade, Gillette, Shiftwave, EXOS, Pepsi, Procter & Gamble, and Jersey Mike’s will be there to meet with players. The NFLPA chooses the rookies who participate in this event based on position, draft status, college performance, and projected marketability.

Here is the press release from NFL Players Inc. President Matt Curtin:

“NFLPA Rookie Premiere gives our partners a rare chance to meet the next generation of stars not just through the draft buzz, but through real conversations and real connections. Over the weekend, you see who these rookies really are – their energy, their personality, their drive – and it sparks ideas for how to build with them. This class already understands the power of their personal brand, and Rookie Premiere helps turn that into lasting business relationships.” 

This is not only a great opportunity for Harvey and Bryant off the field, but could motivate them to go the extra mile on the field. It's much easier for a player to build their brand when they are playing well. The Broncos hope that Harvey and Bryant will be cornerstone pieces of their offense for years to come.