The Red Wings have announced that they are bringing back their iconic 'Hockeytown' logo to center ice at Little Caesars Arena for their 100th year in the NHL.
Kirthmon F. Dozier / USA TODAY NETWORK
A somewhat familiar look is coming back to center ice at Little Caesars Arena, which has been the home of the Detroit Red Wings since 2017.
A special fan polling has resulted in the announcement that the iconic former 'Hockeytown' logo from Joe Louis Arena, their former home, is coming back as part of a new special logo for the team's 100th year.
Asia Gholston, Senior Vice President of Brand Marketing for Ilitch Sports + Entertainment, released the following statement.
The center ice fan vote, launched in partnership with Meijer, was a great way to get fans involved in Red Wings Centennial right from the start. Through an incredible response to this vote, fans have made it clear they're fired up for what's to come in celebrating 100 years of Hockeytown, which is only possible due to their unwavering support for the Winged Wheel.
The Red Wings featured the 'Hockeytown' logo at Joe Louis Arena in 1996, which remained until the building's closure in 2017. The Red Wings then used the same logo in their 1st year at Little Caesars Arena, but since then have just utilized a large team logo.
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