Stop the presses! Whitney Rose is shutting down the rumors that Wild Rose Beauty is going out of business. The Real Housewives of Salt Lake City star called the information “false,” despite all of the evidence suggesting otherwise. Here’s what the RHOSLC’s rose had to say.
Did Whitney Rose’s Wild Rose Beauty have to shut down?
Reports of Whitney’s skincare line shutting down first arrived via The Sun. They claimed to have exclusive insight into what happened, and they said she quietly closed her business at the end of 2024.
Upon our review, we found that the Wild Rose Beauty Instagram stopped updating in 2024. Additionally, their website had zero inventory available for sale. Instead, you could find Whitney’s product, in its original packaging, on a website called Sōl People.
That website describes itself as a “direct selling company,” but also a “community.” As of right now, their website sells Wild Rose Beauty products and two dietary supplements. Their mission statement explains, “In this community, we hold space for each other as we learn to authentically love our souls.”
In an Instagram Story shared on Friday, May 2, Whitney responded to the reports about her skincare line and claimed her business was still afloat. She also dispelled the idea that she would be rebranding her business for a third time in four years.
“False information,” Whitney wrote on Instagram, along with a screenshot of an article covering the status of her business.
“Please don’t post about me, my family, or my business without fact-checking. @thewildrosebeauty is not done, and she will be available for sale again soon,” Whitney continued.
The RHOSLC star also distanced herself from the mysterious Sōl People company that is selling her “Daily Routine Bundle” for $219. According to Whitney, she’s no longer affiliated with them, so she’s leaving that “community” behind.
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