SAD NEWS: Hollywood Icon Loni Anderson, Lifelong 49ers Fan, Dies at 79 — Faithful Fans Heartbroken by Cause of Death

Hollywood has lost a legend. And the 49ers Faithful have lost one of their own.

Beloved actress Loni Anderson, best known for her iconic role as Jennifer Marlowe on WKRP in Cincinnati, has passed away at the age of 79, her family confirmed today. Anderson died peacefully following a private health battle, surrounded by her loved ones.

While millions around the world admired her for her grace, humor, and screen presence, fans in the Bay Area knew another side of Loni — that of a lifelong San Francisco 49ers fan.

Born in Minnesota but forever drawn to the energy of California, Anderson became a die-hard supporter of the Niners early in her career. She was a familiar face at Candlestick Park in the 1980s, often spotted cheering on Joe Montana, Jerry Rice, and later Steve Young. Her loyalty never wavered — through the highs of Super Bowl glory and the heartbreaks of close calls.

“The Niners weren’t just her team — they were her second family,” said a close friend.
“She carried the red and gold with pride, from Hollywood to the heart of The Bay.”

Even during her busiest years in the entertainment industry, Loni always made time to follow her team. Interviews, photoshoots, even award shows — she never missed a Sunday kickoff. Over time, she became an unofficial ambassador of the 49ers spirit, uniting glamor and grit in a way only she could.

Though the cause of death has not been made public, the grief among the 49ers community is profound. Fans have flooded social media with tributes, throwback photos, and stories of the times they saw her waving from the stands, always smiling.

As the 49ers prepare for the upcoming season, one star will be missing — not from the field, but from the hearts of the Faithful.