Two of Britain’s most beloved TV personalities, Tess Daly and Amanda Holden, are reportedly taking their lifelong friendship to dazzling new heights — by teaming up with one goal in mind: turning their daughters into household names. The Heat Magazine July 1st cover story has pulled back the curtain on this behind-the-scenes pact, and it’s sparking fierce reactions from fans, critics, and insiders alike.
The story centers around Tess’s daughter Phoebe Kay, 19, and Amanda’s daughter Lexi Hughes, 18 — both of whom are already making waves in the public eye. While many celebrity offspring enjoy the occasional red carpet moment, sources say Tess and Amanda are going beyond the typical support, launching a carefully crafted master plan to position their girls for long-term fame.
According to insiders, it started as a casual conversation between the two mothers about the opportunities their daughters were receiving — but quickly turned into a full-blown strategic alliance. “They both realized their girls had star power,” a source told Heat. “So why not use their experience, their industry contacts, and their media presence to give them the ultimate platform?”
Amanda’s daughter Lexi has already signed with a top modelling agency and has become a regular in the fashion circuit, with talks reportedly in motion for a luxury brand ambassadorship and potential screen projects. Meanwhile, Tess and Vernon Kay’s daughter Phoebe has been taking elite acting classes and is said to be pursuing high-profile roles in film and television.
But it’s not just about fame for these two mums. Amanda and Tess are reportedly focused on helping their daughters build careers with longevity — not viral fame. They’re said to be personally involved in overseeing everything from media training to wardrobe styling and even social media strategies. One insider dubbed the duo “the new-age Kris Jenners of British showbiz — without the drama.”
The friends are also encouraging the girls to lean into their individuality rather than copy their mums' careers. “They’re helping their daughters find their own voice,” says a source. “Amanda has told Lexi not to be afraid of taking risks, while Tess wants Phoebe to pursue meaningful, creative projects that challenge her.”
Naturally, the plan hasn’t come without criticism. Some fans online have questioned whether the girls are being pushed too hard, or if their fame is truly earned. But those close to the family push back on that idea. “These girls are incredibly talented and driven,” one source argues. “Their mums just happen to be the ultimate support system.”
This isn’t the first time Tess and Amanda have caused a stir in the parenting world. Both women have been open about raising their children in the spotlight, balancing fame and family, and protecting their kids from media overexposure. But now, it seems, they’re ready to pass the torch — and they’re doing it on their own terms.
Whether you view it as savvy mentorship or stage-mom madness, there’s no denying that Tess Daly and Amanda Holden are determined to shape the future of British stardom — one fabulous daughter at a time.