Travis Kelce will win an award for Favorite Male Athlete 'by a f***ing landslide' thanks to help from Taylor Swift's fans, according to his older brother Jason Kelce.
The nominations for Nickelodeon's Kids Choice Awards show were announced last week, with the actual ceremony taking place July 13.
Kelce has been nominated for a Kids' Choice Award in the past, but this is his first since his relationship with Swift began.
Swift and Kelce's public relationship began last September after she attended a Kansas City Chiefs game against the Chicago Bears.
Nominated against Kelce for the award are teammate Patrick Mahomes, soccer stars Lionel Messi and Cristiano Ronaldo, as well as LeBron James and Steph Curry.
Travis Kelce is nominated for 'Favorite Male Athlete' at this year's Kids' Choice Awards
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It's the first time Travis has been nominated for Kids' Choice Award since Swift romance began
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Jason Kelce believes his brother will win the award by a 'f***ing landslide' thanks to Swifties
'Dude if it's kids (voting), you're winning this by a f***ing landslide,' Jason said on the latest episode of 'New Heights'.
'You think so? You think I got the kids on my side?' Travis responded.
'My demographic used to be fat,hairy guys,' Jason continued. '... Now, I go out in public, routinely, 14-year-old little girls. That's where my bread and butter is at.'
'Twelve to 14 little girls are like "Oh my God, you're the brother of Travis who's dating Taylor Swift!"' Jason added. 'So I don't think there's a chance in hell that you're not wining this award if it's truly chosen by children.'
'I'll make sure I keep influincing the kids to do the right things in this world,' Travis retorted.
The Kids' Choice Awards will be hosted by characters SpongeBob SquarePants and Patrick Star.
The animated duo, who are voiced by Tom Kenny and Bill Fagerbakke respectively, were also on the call for this year's Super Bowl broadcast on Nickelodeon.
During the Nickelodeon broadcast, a graphic referred to Travis Kelce as 'Taylor Swift's boyfriend' and 'good at football'.