Why the Panthers are raising ticket prices after 7th straight losing season

Carolina Panthers fans are no strangers to disappointment, and after a seventh consecutive losing season, the franchise has decided to raise ticket prices by an average of 6%. With a record that only continues to slide, this move has fans asking why they should pay more to watch a team struggle. Here’s why the Panthers are doing it and what this means for the loyal supporters.

The Panthers are not alone in their decision. According to their research, 80% of NFL teams have already announced price hikes for the 2025 season. Across the league, rising costs of operations, player salaries, and other factors have prompted these adjustments. Despite being ranked 20th in non-premium ticket pricing last year, the Panthers are following the trend, adjusting to market standards that have seen teams consistently increase prices.

While it may seem frustrating to fans, this increase also comes with a business perspective. In a competitive sports market, teams rely on ticket sales to sustain their operations. The franchise has to balance business costs and customer satisfaction, and for them, this price hike is necessary to remain competitive both on and off the field. The price hikes also signal that the Panthers believe fan loyalty will continue to support them even through rough seasons. The team has noted that upper-level seats won’t see any price increases—a move likely designed to keep tickets affordable for families and longtime season ticket holders.

Despite the Panthers’ struggles on the field, NFL teams have continued to see growth in revenue, and ticket sales play a key part in that. In the face of rising costs across the league, teams are boosting ticket prices to maintain their financial health. Panthers fans may have endured another losing season, but the franchise still needs to ensure their future success, and raising prices is a necessary part of that equation.

While it’s disappointing to see ticket prices rise amid another losing season, it’s not entirely surprising. With many other teams raising prices and the business pressures of running a major franchise, the Panthers’ decision reflects a broader league trend. Fans can expect their invoices by May 1—giving them just enough time to weigh the cost of sticking with a team that, for now, is still rebuilding.