9-1-1 viewers might be recovering from the show's biggest development since the series premiere after Bobby (Peter Krause) died during a rescue gone wrong. And while that was a tough pill to swallow, there is something good to come out of it. The death and the viral conversation it started on social media helped boost the episode's viewership, thus boosting the show's ratings, at least for the episode "Lab Rats." The episode was watched by 8.45 million total viewers across and a 1.74 key broadcast demo rating in seven days, according to TV tracker Nielsen. These numbers were tallied across Disney-owned platforms such as Hulu, ABC, Disney+, and more. The key demo rating from the episode marks a five-month high for the show, with the last episode in close contest having aired on November 7, 2024.
The death, which came as a huge shock to some, started a viral trend on social media as viewers tried to communicate what Bobby's death meant to other TV fandoms. It pushed the episode's viewership by 2% over the previous week's episode and an 11% ratings increase. Streaming accounted for much of the viewership figures, with live-plus-same-day delivering 3.81 million viewers and a 0.56 key demo rating. ABC alone brought in 5.64 million viewers, while others came from other platforms. "Lab Rats" was the most-streamed episode since the Season 8 premiere.
Bobby's Death Reverberates in the Next '9-1-1' Episode
Tune in to ABC this Thursday, May 1, to watch "The Last Call" and see how everyone copes with this devastating occurrence.