Bozoma Saint John Joins Jimmy Fallon in Surprise Late-Night Shake-Up: “What a Thrill!”

Bozoma Saint John is ready for her small-screen return. 

Following her rookie season on The Real Housewives of Beverly Hills, the marketing expert secured an exciting new project with an unexpected partner. Bozoma was tapped to appear in On Brand with Jimmy Fallon, an upcoming competition series in which she and the late-night talk show host search for the next “big idea.”

Bozoma Saint John teases her upcoming competition series

Bozoma shared a sneak peek at the series via Instagram on Tuesday and shared a few more details on its fast-approaching premiere.

“The first look on set for our new show,” she captioned a Story, which showed her and Jimmy standing side-by-side. (You can see a photo of Boz and Jimmy in their new project here.)

On Brand will follow a team of agency creatives who try to solve real-life challenges for big-time companies, including Dunkin’, Captain Morgan, Pillsbury, and Samsung. Contestants will pitch everything from catchy jingles to commercial campaigns to one-of-a-kind activation concepts, with the hopes of seeing their ideas come to life. Bozoma will serve as On Brand Agency’s Chief Marketing Officer — a role in which she will mentor the creatives and evaluate their work throughout the competition.

Bozoma Saint John reflects on her latest career move: "I'm proud"

Bozoma Saint John at Watch What Happens Live in New York City. Photo: Bravo

Per the NBC’s announcement: “In a final big assignment, one visionary will be named the best in the business, given a cash prize and provided the experience of changing the cultural landscape. All the creatives will truly need to flex their innovative muscles to turn the unfinished into the unforgettable. The only rule? The best idea wins.”

Bozoma spoke about the series in a recent interview with People magazine, saying she was excited to use her business skills to assist her fellow creatives.

“What a thrill to bring my love for marketing to On Brand with Jimmy Fallon! From concept to camera, every moment was magic,” the Housewife said. “I’m proud to be part of a show that celebrates creativity at its boldest; and honored to work with a genius like Jimmy.” 

Jimmy Fallon highlights Bozoma Saint John's extensive resume

Bozoma Saint John during an interview with host Jimmy Fallon on Monday, March 24, 2025. Photo: Todd Owyoung/NBC

Jimmy returned the kind words on March 25 when he reunited with Bozoma on The Tonight Show. The host applauded Bozoma’s impressive career background, which included executive titles at some of the world’s most prominent brands, like Netflix.

“You were chief brand officer at Uber.  You were the head of global marketing at Beats by Dre, Apple Music, and iTunes,” he said. “You were the head of music and entertainment marketing at Pepsi, and did Super Bowl halftime shows like Beyoncé, Bruno Mars, et cetera. You were named Billboard’s Female Executive of the Year, and you were inducted into the American Marketing Hall of Fame.”