Craig Conover Opens Up About His Mantra for Success: “Fake It Until You Make It”

Craig Conover is no stranger to personal reinvention — and according to the Southern Charm star, one mantra helped him push through every doubt and every setback: “Fake it until you make it.”

In a recent interview, Craig got candid about the early days of his now-thriving sewing business, Sewing Down South, and the mental hurdles he had to overcome. “There were so many times when I didn’t feel confident or qualified,” he admitted. “But I kept showing up, acting like I belonged — until I did.”

That mindset, often criticized as superficial, turned out to be a lifeline. “It’s not about lying,” Craig explained. “It’s about believing in your future self before anyone else does. If you don’t back yourself, no one will.”

From reality TV drama and law school pressure to building a business from scratch, Craig’s journey has been far from easy. But now, with a growing brand, a strong fanbase, and lessons learned the hard way, he’s living proof that confidence — even when it starts off as pretend — can carry you through.

His message? “Don’t wait until you feel ready. Just start. Take the risk. Be the version of yourself you want to become.”

And honestly, who doesn’t need that reminder?